Four new apparel deals for The Traitors
All3Media International announces four new apparel deals for The Traitors in the UK
New licensees join faithful partners Vivid Goliath, Ginger Fox, Rubies, Bioworld, and Penguin Random House.
Leading independent distributor All3Media International and rights holder of global format phenomenon The Traitors has announced four new UK apparel deals for The Traitors covering nightwear, socks, Christmas jumpers and underwear.
Licensing apparel specialists TDP Textiles and Aykroyds & Sons Limited will be launching The Traitors nightwear line through a joint deal between the two companies. Roy Boys, the character gifting brand owned by Roy Lowe & Sons Ltd. will launch a line of a men’s and ladies’ socks and UK Underwear brand, OddBalls, founded to raise awareness of Testicular Cancer will collaborate with All3Media International on men and women’s underwear line.
NOTJUST will partner with All3Media International to release The Traitors Christmas jumpers. Available later this year these ethically designed and knitted jumpers will include a Fair Isle design, inspired by Claudia Winkelman’s iconic Traitor’s style, with a matching knitted hood and fingerless gloves. The collection will also feature a second fun novelty jumper decorated with well-known Traitors’ motifs and an attached hood inspired by the infamous cloaks from the hit show.
In addition to these, All3Media International will partner with gifting company Kimm & Miller on The Traitors character gift range.
These new deals join an impressive raft of ancillary products for The Traitors that All3Media International has brought to market. Last year Ginger Fox’s card game, Rubies’ cloaks, Goliath’s board game, Penguin Random House’s Interactive Game Book, Bioworld’s T-Shirts and an online game launched in line with BBC second series.
All3Media International also launched an online store earlier this year, which contains additional products via Event Merchandising including The Traitors hat, beanie, tote bag and water bottle. The Traitors immersive experience is set to launch through The Everywhere Group.