Leading independent distributor All3Media International has announced new milestones for IDTV’s global format phenomenonThe Traitors.
In Ukraine, streaming platform Sweet TV has commissioned and will produce the Ukrainian version of the format. In Mongolia,The Traitorshas been acquired by Hulegu Distribution for production by and broadcast on leading free TV EduTV, IPTV Univision and OTT LookTv. The Mongolian version marks TheTraitorssecond commission in Asia, with an Indian adaptation set to launch on Prime Video.
Since its debut on RTL 4 in the Netherlands in 2021, IDTV’s psychological reality competition has followed a remarkable trajectory, evolving into a global phenomenon. With its addictive gameplay—driven by treachery, deceit and betrayal—the show has captivated audiences worldwide, leading to adaptations across Europe, North America, Asia, Africa, Australia and New Zealand, with multiple returning series and companion shows also commissioned.
TheTraitorstape sales also demonstrate the brand’s international appeal with numerous versions acquired across six continents. Tape sales include Canada’s Bell Media licensing five international versions including RTL’s Hungarian version (produced by Paprika Studios) as well as Australia, USA, UK and Canada acquiring the Asian Academy Creative Award-winning New Zealand version (produced by South Pacific Pictures).
Louise Pedersen, CEO at All3Media International commented, “We are delighted to shareThe Traitorshas reached these milestones, with 30 territories bringing local format versions to screen, over 35 adaptations commissioned and over 50 territories broadcasting episodes ofThe Traitorsvia tape sales. The Traitors’ rapid global expansion would not have been possible without all our brilliant production and broadcast partners, so congratulations to all! Beyond the screen,The Traitorsthriving licensing program features award-winning games, bestselling books and the highly anticipated Immersive Experience.”
The Traitors (Dutch title: De Verraders) was created and developed by IDTV in cooperation with RTL Creative Unit.
About The Traitors
Named asK7’s Format of The Year 2024(Source: K7’s Tracking the Giants: The Top 100 Unscripted Formats 2023-2024)
An award-winning format which has received multipleEmmy, BAFTAandRTSawards, as well as aRose d’Or, Asian Academy Creative AwardandProducers Guild Award
The UK’s third season on BBC saw record-breaking viewing numbers with the finale watched by live 7.4 million people on BBC One**
The US version recently returned for a third season, debuting on Peacock as the number one unscripted in the US (Sourcehere)
Season one of the New Zealand version was the highest-reaching local premiere on ThreeNow in 2024 (Sourcehere)
Season one of the French version premiered in August 2022 and was M6’s best launch ever for an entertainment format for the Women Under 50 demographic (Sourcehere)
The Traitorsis an intense psychological adventure in which treachery and deceit are the name of the game. Contestants come together in grand surroundings to complete a series of challenges with the objective of earning a cash prize. The catch? A number of the contestants are chosen to be “The Traitors” and meet in secret to devise a plan to eliminate their fellow players called “The Faithful”. The Faithful must figure out who is a Traitor and vote them out so they can take the prize money for themselves. If a Traitor makes it to the end, they are in with a chance of taking home the cash prize.
Opening in London’s Covent Garden, the experience based on the BAFTA and Emmy award-winning TV show, The Traitors (produced by Studio Lambert for BBC and NBC), promises to plunge players into the heart of the drama in this high-stakes game of deception, strategy, and teamwork. Guided by a dynamic live host, players will find themselves at the centre of the experience, sitting at ‘The Round Table’, collaborating on missions and forming alliances – but the question is, who can they trust?
During the action-packed experience, players will be thrust into the suspenseful world of the hit TV show, featuring recognisable gameplay such as a blindfolded Traitors selection, several heart-racing missions that will test both physical and mental endurance, as well as ample opportunity for the Traitors to strategize whether to murder or recruit from the rest of the group.
During the endgame, the stakes reach their peak as survivors compete to win, just like in the TV show, where the ultimate victor—or victors—will be crowned. Each day, the top players will secure a coveted place on the leaderboard, celebrating the evening's sharpest strategists and schemers.
Claudia Winkleman, host of the UK version of The Traitors, comments: “I am extremely excited for The Traitors: Live Experience to open in London next year. I can’t wait for players to immerse themselves in their own drama, strategy and deception. They’ll love the game and should definitely expect twists. Please can you add an evil cackle here?”
Perfect for friends, colleagues and fellow thrill-seekers, The Traitors: Live Experience promises to deliver an unforgettable experience complete with intrigue, competition, and camaraderie.
The Traitors: Live Experience offers 18+ sessions as well as dedicated family-friendly games for guests aged 12 and up (with 12-15s requiring an adult). Players are encouraged to check the schedule to find the perfect session for their group. Tickets will be priced from £29.50.
For further information on The Traitors: Live Experience, please visit https://www.thetraitorslive.co.uk.
The second season of Peacock’s ratings winning, acclaimed reality competition series The Traitors has been nominated for 4 Primetime Emmy Awards.
The nominations for The Traitors are:
In addition to these recent Emmy nominations, the second season of The Traitors was recently awarded a TCA for Outstanding Achievement in Reality Programming.
Produced by Studio Lambert, Season 2 was Peacock’s most watched unscripted original of all time. The second season returned to screens in the US as Peacock’s most-watched reality premiere, streaming reach is up more than 75% from Season 1.* The first season won an Emmy Award for Outstanding Casting for a Reality Program at the Primetime Emmy Awards. The series has been commissioned for a third season.
Season two featured Carsten “Bergie” Bergersen (Love Island USA), Chris 'C.T.' Tamburello (The Challenge), Dan Gheesling (Big Brother), Deontay Wilder (FMR Boxing Heavyweight Champion), Ekin-Su Cülcüloğlu (Love Island UK), Janelle Pierzina (Big Brother), Johnny “Bananas” Devenanzio (The Challenge), John Bercow (FMR Speaker of the UK House of Commons), Kate Chastain (Below Deck), Kevin Kreider (Bling Empire), Larsa Pippen (The Real Housewives of Miami), Marcus Jordan (Fashion Entrepreneur), Maksim Chmerkovskiy (Dancing with the Stars), Mercedes “MJ” Javid (Shahs of Sunset), Parvati Shallow (Survivor), Peppermint (RuPaul’s Drag Race), Peter Weber (The Bachelor), Phaedra Parks(Married to Medicine), Sandra Diaz-Twine (Survivor), Shereé Whitfield (The Real Housewives of Atlanta), Tamra Judge (The Real Housewives of Orange County), and Trishelle Cannatella (The Challenge).
The 76th Emmy Awards ceremony will take place on on Sunday, September 15, 2024, with live broadcast on ABC in the US.
*https://variety.com/2024/tv/news/the-traitors-season-2-peacock-most-watched-reality-premiere-1235875880/
Local adaptations of 'The Traitors' are being produced around the globe! Click on the countries below to explore their version of 'The Traitors'.
Australia
Belgium (Flemish)
Belgium (French)
Canada (English)
Canada (French)
Croatia
Czech Republic
Denmark
Finland
France
Germany
Greece
Hungary
India
Ireland
Israel
Italy
Netherlands
Netherlands (Specials)
New Zealand
Norway
Poland
Portugal
Romania
South Africa
Spain
Sweden
Ukraine
United Kingdom
United States of America
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